Why should I always add closed captions to my reels?

Always add closed captions to any reel that includes talking or voiceover because many people watch reels without sound. There are numerous reasons viewers watch muted: they might have a sleeping baby nearby, they’re on public transportation, in an elevator, in a classroom, or any situation where they can’t have sound on. By adding captions, you ensure these viewers can still engage with your content and understand your message. This dramatically increases your potential audience and engagement, as you’re not excluding everyone who browses Instagram silently. It’s a simple accessibility feature that significantly expands your reach.

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Asked by an artist creating video content · Answered by Indra · Office Hours · 2026-06-18