How do I upload my contact list to Facebook Ads and what happens after I do?

First, create a Facebook Ads account, which is free to set up—they’ll ask for your credit card but won’t charge anything until you actually turn ads on. Then upload your complete contact list using a spreadsheet with all the data you’ve gathered. Facebook will match the data you have on these people to their Facebook and Instagram accounts. The matching technology has gotten so sophisticated that even if you only have first name, last name, and physical address (without an email), Facebook can often still make the match. Once uploaded, this becomes a custom audience that you can show ads to. This is valuable because these are people who already know you, making them warm prospects rather than cold audiences. The uploaded list allows you to stay visible to people in your network without sending direct emails.

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Asked by an artist learning facebook ads basics · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-23