What is the minimum viable audience for a live art show?

The minimum viable audience is just one person. That’s all you need to make the endeavor worthwhile and prove the concept. Think of it this way: if you worked in a gallery and someone walked in wanting to discuss a piece, you’d take the time to talk with them. The same applies online—if someone wants to see your work over video chat, you should accommodate them. In fact, the number of one-on-one video conversations you have with potential buyers might be the most important metric in your art business right now. These intimate shows build deeper emotional connections and allow detailed merchandising.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06