Why is it important to run sales regularly throughout the year, not just during Q4?

Running sales is a fundamental muscle you need to develop for your art business, and it takes practice to build. You can’t just execute one perfect sale—you need to run them multiple times throughout the year to learn what works, refine your approach, and improve your execution. Each sale builds on the last: maybe your first sale is just one email, your second adds social media posts, your third incorporates countdown timers on Instagram stories. The process is iterative. By the time Q4 arrives, you’ll have practiced these mechanics multiple times and be much better prepared. This isn’t just about the holidays—it’s about building a skill set you’ll use for the entire life of your business.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-17