When should I start preparing for Q4 (fourth quarter holiday sales)?

You should be preparing now if it’s September or earlier. September is the official start, but you’re not late if you begin preparation in summer. Review your website to ensure products and prices are current. Send emails to existing subscribers alerting them your biggest selling season is approaching. Become very active on social media. If you run a giveaway now to collect emails, those new subscribers become opportunities for Black Friday, Cyber Monday, Christmas, and New Year’s sales. The key is building your audience and warming them up before the holiday rush hits.

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Asked by an artist planning for holiday sales · Answered by Juan · Office Hours · 2026-07-30