Why is it important to have physical samples of my work to show?

No one is buying a 2D image or a screensaver. They’re buying the physical thing that goes on the wall or in their hand—the canvas wrap, metal print, acrylic, framed piece, or merchandise item. The finished product really matters to customers. If you can’t show and discuss the actual products—how they look, how they hang, how they ship, the differences between media types and sizes—you’re missing the boat. Get comfortable showing your work on video, talking about the nuances between different products, and merchandising effectively. Have physical samples ready to display.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06