Should I worry about galleries being upset that I'm selling direct on my website?

Most galleries are actually fine with it, and many will appreciate it when you’re doing your own marketing that drives awareness. If someone contacts you directly but discovered you through one of your galleries, maintain loyalty by putting that sale through the gallery. However, when you’re actively marketing yourself on social media and building your own audience, you’ll likely find that you’re sending more customers to your galleries than they’re finding on their own. Galleries typically love this because you’re doing the marketing work for them. The key is being transparent and maintaining good relationships.

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Asked by an artist working with multiple galleries · Answered by Kelly Corbett · art-marketing-podcast · 2024-08-23