How should I use social media to prepare for Q4 art sales?

Effective frequency is easiest to achieve on social media because everyone is on their phones constantly. The two most important platforms for art and photography sales remain Instagram and Facebook. It’s time to take your marketing on these platforms more seriously. Start now so you have time to get good at it. On Instagram specifically, learn to do image posts, carousels, reels, how to put reels into stories, and if possible, live broadcasts. All of these formats have tremendous reach and are easy ways to increase your effective frequency before Q4. Exercise these muscles now and post more consistently—aim to be in the feed every week, ideally every day. Each post increases your exposure and moves people one notch higher in their effective frequency, which will significantly help your Q4 sales.

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Asked by teaching context · Answered by Patrick Shanahan · art-marketing-podcast · 2025-07-23