What should I do with people who added items to their cart but didn't complete the purchase?

Reach out to them personally via email from your personal email account—not a mass email blast. Write individual messages asking if they need help or have questions. The personal touch works incredibly well, especially during the busy holiday season when people get distracted. This is an example of doing things that don’t scale—extra work you do by hand that yields high dividends. You’ve already invested time, energy, and possibly ad dollars to get them to your site and almost make a sale, so you owe it to yourself to follow up personally. Even with just a few abandoned carts, converting them can meaningfully boost your sales.

---

Asked by an artist with abandoned shopping carts · Answered by Patrick Shanahan · art-marketing-podcast · 2018-12-06