What's the advantage of having multiple 'ways to win' on a marketing postcard?

Think about marketing like running an ad on social media - you might get a page follow, a comment, a share, or a direct message. Each of these represents a different type of value, even if some are better than others. Apply the same thinking to your postcard by providing multiple ways for people to engage. They might call or text you directly, visit your website via QR code, follow you on social media, simply remember your face for a conversation at the supermarket later, or keep your card as a reference when someone they know needs an artist. By including your phone number, website, QR code, social media handle, and photo, you maximize the chances that something valuable will result from each card. You’re not putting all your eggs in one basket - you’re creating multiple potential paths to connection and business.

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Asked by an artist optimizing their marketing materials · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13