What conversion objective should I set for my warm-traffic ads?

Ideally, set your conversion objective to email signups if you have email capture on your site. If that doesn’t work or you don’t have email capture, set the objective to traffic (clicks to your website). The ad platform wants 50 conversions per week per ad set to optimize properly, and you’re unlikely to get 50 sales per week, so email signups or traffic are more realistic starting goals. Test and adjust based on your audience size and results—there’s no one-size-fits-all answer.

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Asked by an artist setting up their first ad campaign · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29