What should I focus on when expanding my art business to new cities or regions?

Build a strong presence in one city first, then expand strategically. Do murals in new cities—they’re billboards that establish you in that market. Consider doing art shows and fairs in other states to build collector bases outside your home region. If most of your sales are concentrated in one area, you need to start spreading that out to diversify and grow.

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Asked by established artist looking to expand · Answered by Matt Kress and Patrick Shanahan · art-marketing-podcast · 2025-05-09