What should be my two prerequisites before applying the framework for dealing with platform changes?

First, you need to have learned the lesson the hard way at least once—you’ve seen change happen and had it negatively affect you. The lesson learned the hard way is the far more salient lesson, and this applies to pretty much everybody. Second, you need to own your own website, email list, and customer information. With those two prerequisites in place, you can use the framework to sidestep emotional traps when changes happen.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-03-27