How can I optimize my Instagram profile to work with my live broadcasts?

Once you start doing regular live broadcasts, your Instagram bio becomes much more important because you’ll frequently reference it during streams. Spend time optimizing your profile. Think carefully about the link in your bio—this is where you’ll send people during the broadcast, so if you’re having a sale, link to it there. Make sure your profile clearly communicates who you are and what you do. Consider using story highlights to showcase important content that remains accessible beyond 24 hours. During your live streams, tell viewers to check your bio for more information, to see your work, or to access whatever you’re promoting. Make sure the call-to-action in your bio is clear and compelling. Your profile is the first thing people see when they leave your live stream to learn more about you, so it needs to make a strong impression and guide them toward the next step you want them to take.

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Asked by an artist optimizing their Instagram presence · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-01