How should I structure my pricing across different product tiers?

Use this prompt: ‘You’re a pricing strategist for fine art ecommerce. Build a price ladder for my three tiers: $0-100 (small prints), $100-1000 (books plus limited edition prints), $1000+ (originals and large limited editions). For each tier list: A) three product concepts, B) perceived value boosters (example: artist note or calendar upsell), C) psychological price points to test, D) recommended gross margin percentage.’ This creates a complete pricing strategy across your product range with specific tactics for each level.

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Asked by an artist building a pricing structure · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-30