Do I need to complete every step of a sale, or can I skip the parts that don't seem important?

You must do every single step of the sale as outlined. Each step is an ingredient that, when combined, creates the alchemy that makes sales successful. When you start removing ingredients, you significantly lower the effectiveness of the entire campaign. Sometimes all the action happens in the first email, sometimes it’s crickets until the very last email triggers all the sales. No one fully understands why certain steps work at different times - it varies by sale and audience. But the data consistently shows that following the complete recipe matters. Don’t eyeball it or skip steps you think aren’t important. Execute the full plan thoroughly, just like you would follow a recipe exactly when cooking for guests.

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Asked by an artist considering shortcutting their sales process · Answered by Patrick Shanahan · art-marketing-podcast · 2022-04-18