How far in advance should I plan my Mother's Day promotion, and what should it include?

You should start planning your Mother’s Day promotion at least three to four weeks before the holiday—don’t wait until the last minute. Your promotion should include: choosing an offer (discount, free shipping, bundle, buy-one-get-one, or even no discount), creating an email sequence with sends to unopens, posting on social media (Facebook and Instagram), and possibly creating themed content or memes around your work and the holiday. The key is to show up—90% of success is simply executing a promotion when most artists don’t. Run the sale, end it, possibly extend it, and go through the proper motions of a complete promotional campaign.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-16