Should I only offer original art prints when starting out, or should I include other products?

Include merchandise and other products from the start, not just art prints or originals. Items like calendars, coasters, puzzles, and other merchandise have lower price points and are impulse buys — people can purchase them right now without needing wall space or spousal approval. These products are often more important early on because they give you faster validation. The friction is much lower than with fine art, which requires open wall space and bigger decisions.

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Asked by an artist deciding what to offer · Answered by Nick Friend · art-marketing-podcast · 2022-01-14