What should I focus on as a complete beginner to art marketing who joined a platform three months ago but hasn't made any sales?

Focus on just two things: growing your Instagram audience and creating content. First, follow a strategy for growing your Instagram following from zero to 1,000+ followers—this involves consistent posting and engagement. Second, learn how to create engaging content by taking a boot camp or training on Instagram best practices and content creation. Start by recording yourself painting, talking about your artwork, sharing your story and inspiration, and explaining why you became an artist. Don’t worry about sales, discount codes, or complex marketing tactics yet—if you have marketing automation tools, let them handle the promotional side while you focus entirely on the fun part: making content and building an audience. Keep it simple and build from there.

---

Asked by a painter new to marketing with no sales · Answered by Juan · Office Hours · 2026-05-26