Should I be selling on Instagram directly, or just focus on driving people to my website?

Your primary sales channel is your website. However, you still want to grow your Instagram following because the two are symbiotic—the more your Instagram grows, the more your website traffic grows. Even the best art in the world won’t sell if no one knows about it; marketing is everything. In your Instagram bio, include a clear call-to-action that directs people to your website (e.g., ‘Click the link to see my full collection’). In your posts and reels, casually remind viewers to follow you and check the link in your bio. You don’t need to overthink which platform to mention in each post—just be consistent. What matters is overall growth. As your social presence expands, so does your website audience, and that’s where sales happen.

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Asked by an artist in Australia confused about where to focus sales efforts · Answered by Millie · art-marketing-101 · 2026-06-15