What is a 'hook' in a reel, and why does it matter?

A hook is something you say or show in the first three seconds that grabs the viewer’s attention and makes them want to keep watching. For example, ‘See how my brain organizes a color palette’ or ‘Watch what happens when I turn this canvas around.’ The hook is the most important part of a reel because if you don’t capture interest immediately, people will scroll past. The rest of your content doesn’t matter if they never see it.

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Asked by a fine art painter · Answered by Indra · Office Hours · 2026-06-23