I do a lot of in-person shows but my website doesn't perform well. How do I approach online marketing for my jewelry and acrylic pour paintings?

You have the same problem everyone else does—you need to learn how to market online consistently. Your success at in-person shows proves people love your work, but online is a different channel that requires its own strategy. First, understand that online success mirrors offline: your website should be minimalist like a gallery, your social media should be conversational like a gallery opening (not just posting art constantly), and your marketing should be as consistent as keeping a storefront open daily. Look for communities and education specifically around online marketing for visual artists. Also, seek out other artists in your specific niche—acrylic pour artists are relatively rare, so finding and learning from successful peers in that exact medium can be incredibly valuable. Study how they’ve approached marketing, what platforms they use, and how they’ve built their audience.

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Asked by a jewelry and acrylic pour artist doing in-person shows · Answered by Patrick · Art Business Webinar · 2026-05-22