Does art really sell during challenging times like pandemics or civil unrest?

Yes, art continues to sell consistently even during challenging times. Data shows that searches for ‘buy art online’ during pandemic periods were two to three times higher than during peak shopping seasons like Black Friday. Artists are seeing strong sales—one artist sold $7,000 in commissions in a single two-hour session, others are selling out limited editions, and overall online art sales are at Black Friday levels consistently. The narrative that art doesn’t sell during difficult times is simply false. The market for art remains strong; what matters is executing the right marketing strategies.

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Asked by artists worried about selling during difficult times · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-02