Should I spend money on Facebook or Instagram ads for my art?

Most artists are not ready for paid advertising yet, regardless of their current sales levels. Before you start buying ads, you need to be very clear about whether you’re a candidate for it—and most people aren’t at the stage where paid ads make sense. When you’re not ready, buying ads is just burning money, and you can burn through a lot of it very quickly. There are specific things you should do first before attempting paid advertising, and there’s a very particular way to approach it when you are ready to ensure the most success upfront. Don’t start boosting posts or running Instagram ads just because you think you should. First, make sure you’ve validated your art, built the story behind your brand, and established other fundamentals. If you’re already spending money on ads without a clear strategy, stop and reassess whether it’s the right time and approach.

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Asked by artists considering paid social media advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-24