Why is low-production-value content actually better than polished content?

Low production value isn’t just fine—it’s actually encouraged because it makes content more authentic. All the major platforms are now rewarding raw and real content over polished, produced content. This is why live video works so well—it’s unedited and genuine. The 77-year-old curator’s video worked precisely because she was awkward and clearly reading a script in one take. Authenticity and relatability beat polish when it comes to engagement and shares. People connect with real, not perfect.

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Asked by an artist worried about video quality · Answered by Patrick Shanahan · art-marketing-podcast · 2026-03-30