What is the realistic timeframe for building a successful art business online?

You need to be cognizant that it’s going to take 3-5 years to build anything of value. Even if you’ve been an artist for 20 years, if you haven’t been building your own reservoir of attention online, you’re essentially a startup and need to realize this. It’s a game of pressure over time. You might go from zero sales to $200 in the first period, then maybe $400 total over the next two months - but that’s more than you did in the previous two years. Forward progress is what matters, not overnight success. Set your expectations for the long term and commit to consistent work over years, not months.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-04