How do I know if my current lineup is working?

Audit your current lineup by writing down everything you sell and its price point. Ask yourself: Do you hit the ladder? Do you have items in the $0-$100 range? Do you have items in the $100-$1,000 range? Do you have items well over $1,000? If you’re missing any of these tiers, especially the low-cost items, you’re leaving money on the table and limiting your customer acquisition to a small number of high-consideration purchases per year. A complete lineup is your business infrastructure—if you fix it, everything else (marketing, ads, emails, social selling) will work harder for you.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-06