What if I pivot to new subject matter and it works—what happens to my old work?

Often, the new marketable content brings people into your world through lead generation. Once they’re on your email list and following you, they fall in love with you and your talent. Then they start buying the older work that was harder to market. You win on both fronts—you don’t have to take down or abandon the older pieces. Keep them available while focusing marketing energy on what resonates most.

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Asked by an artist worried about losing existing work · Answered by Nick Friend · art-marketing-podcast · 2020-10-17