What should I focus on when launching a new product or making a business change?

Focus on shipping it and getting to market quickly, not on making it perfect upfront. Whatever hurdle you think you have—whether it’s about niches, pricing, products, or marketing—the way to solve it is not overthinking, it’s going to market. Start moving. Nobody is watching your every move or hanging off every price or email you send out. Let the market give you feedback on what works. The most accurate answer to your current problem comes from real market response, not from trying to plan the perfect approach beforehand.

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Asked by teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-22