What if I've validated my art but sales are still low? Could my niche be the problem?

Yes. You might have validated that your art sells and people like it, but the niche may be too small to support your ambitions. You could be in a market where you’ll only ever sell $5,000-$7,000 per year. That doesn’t mean you’re a bad artist—it just means that particular subject matter has a very limited audience. You need to test new ideas, styles, or subject matter that might open up a bigger market.

---

Asked by an artist with validated but limited sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-17