I've simplified my product options by removing many print and framing choices to avoid overwhelming buyers. Is this the right approach, or should I offer more variety?

There’s no universal data on which products sell best—it’s highly subjective and varies by audience. Removing options does simplify choice, but it also limits what you can offer buyers. Instead of removing products to make things less complicated, focus on organizing your website so options are easy to navigate and understand. Don’t overthink it. Offer the variety, but present it clearly. Unless you have a strong branding reason or personal preference to exclude certain products, keep your options open. The key is testing: try different product lines, see what your audience responds to, and adjust based on real sales data. If something isn’t selling after enough time, you can pivot and emphasize what is working.

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Asked by an artist in Australia offering multiple print types · Answered by Millie and Indra · art-marketing-101 · 2026-06-15