How do I avoid wasting years on the wrong art direction?

Be brutally honest about market response and unemotional in your assessment. If you’re doing the marketing work correctly and consistently but sales don’t map to your ambitions, that’s feedback. The market has no emotion—it just is what it is. Time is your most precious resource. Diagnose the problem like a doctor: Is it validation? Is it niche size? Is it marketing execution? Then apply the right remedy quickly rather than pushing uphill for years.

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Asked by an artist concerned about wasting time · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-10-17