How can I create multiple revenue streams as a photographer?

Never say no to a legal revenue opportunity. Diversify beyond just print sales: do service photography (portraits, sports, events), sell merchandise (phone cases, tote bags, mugs, puzzles, calendars), pursue corporate installations, offer photo shoots for businesses, create online courses teaching your expertise, do commissioned work, and explore licensing opportunities. Each revenue stream feeds the others—surf photography can lead to art sales, a small merchandise sale can lead to a corporate installation, teaching can establish you as an expert and attract collectors. Stay open to unexpected opportunities that arise from your various activities. The goal is to build multiple revenue silos that support each other and provide income stability while you grow the passive revenue from fine art sales.

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Asked by a photographer wanting to expand income sources · Answered by Patrick Shanahan and Derek Emge · art-marketing-podcast · 2024-09-06