At the end of a giveaway, how do I convert participants who didn't win?

After announcing the winner, immediately offer all the non-winners a discount code—typically 20% off—valid for a limited time like 48 hours. Frame it empathetically: acknowledge that losing is disappointing, then present the discount as a consolation. This converts the disappointment into a buying opportunity. If 20 people entered and only one wins, you now have 19 warm leads who are already interested enough to have entered, and a time-sensitive discount can motivate some of them to purchase.

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Asked by an artist learning about giveaways · Answered by Juan · Office Hours · 2026-06-04