What if my art seems too high-end or expensive for holidays like Mother's Day?

Get creative. Take your style and make something Mother’s Day-themed out of it - yes, it can be flowers, but it could be something else entirely. Put a limited edition pillow in your store, add it to a gift shop section, and see what happens. Give it a try. You can also think about the gift opportunity angle: if women on your list who are moms like your art, their spouses or family members are looking for gift ideas. That’s your market. Promote both your art and gift cards, because maybe the spouse doesn’t know exactly what to get. The point is to have options at different price points so you can capture sales from people who aren’t ready to invest in your high-end originals but still want to participate.

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Asked by a high-end artist skeptical about holiday merchandising · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2021-03-06