What if I don't feel comfortable asking a customer for another sale after their purchase?

If asking for a sale doesn’t feel right for whatever reason, you can still get value from the follow-up. Instead of offering a discount, ask them to send you photos of the art hanging on their wall. You could say something like: ‘I’m so glad to hear you’re thrilled with the piece. You have such discerning taste - do you think you could take a picture of it hanging on your wall? I always love seeing where my art eventually lives.’ Ideally, ask for a selfie with them and the art, or just pictures of it in place. This gives you marketing content for Instagram, your website, and social media. You can also potentially ask for a testimonial to pair with those photos, which is incredibly valuable for attracting future customers.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-12