Why can't I just work on my marketing for a few months and reach my goals?

Marketing is like fitness—you can’t just work out for a few months and maintain results forever. You have to stay at it consistently, day in and day out, all year long. Just like one gym session won’t give you results, one promotional push won’t sustain your art business. Greatness requires commitment and consistency throughout the entire year, especially with marketing. If you want to be ready for your biggest sales season, you need to put in the daily and weekly work throughout all the months leading up to it.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29