How long should I test a subject matter before deciding it's not working?

When you know, you know — like knowing your favorite type of food after trying many restaurants. If you’ve genuinely tried to sell (posted on social, sent emails, done shows, truly marketed it) and you’re not getting sales or meaningful interest after about a month of real effort, it’s time to pivot. Don’t wait a year or five years. The key is honest assessment: have you truly marketed it, or are you just assuming you tried? If you really pushed it and nothing happened, move on to testing the next subject matter quickly.

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Asked by an artist unsure how long to test · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-14