How can I convert contest participants into buyers after the contest ends?

After announcing the winner, message everyone who entered with a thank-you and offer a special discount as appreciation for participating—typically 20-30% off, valid for seven days to create scarcity. This approach generated 12 prints sold to eight buyers totaling over $500 in one case study. The timing is perfect because you have their attention, they’re already engaged with your work, and the discount feels like a genuine thank-you rather than a pushy sales tactic. Always include time limits to create urgency. This post-contest offer is a critical component of maximizing the contest’s return on investment.

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Asked by artists wanting to monetize contest participation · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09