Why are phone cases particularly valuable as merchandise for artists?

Phone cases represent the most powerful merch an artist can offer because of viewing frequency. People pick up their phones an average of 100-200 times per day, every single day. When your art is on someone’s phone case, they’re seeing your work that many times daily—far more than they’d view any piece of wall art, even in their own home. No other marketing vehicle—not billboards, TV ads, print media, or even social posts—comes close to that frequency of exposure. At roughly $26 billion annually, the phone case market is massive, and getting your art in front of someone’s eyes 100+ times daily is extraordinarily powerful marketing that creates deep connection with your work.

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Asked by an artist considering phone cases · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10