How do I win corporate art installations?

Be proactive and opportunistic. Look for businesses undergoing renovations—watch for signs about construction or remodeling. Approach the office manager or decision-maker directly, introduce yourself as a photographer, and offer to provide a bid for their art needs. Have a portfolio ready to show immediately on your phone or tablet. Be prepared to adapt your style to their needs—one successful installation involved creating an entirely new collection of floral photography for a medical office that wanted a comforting feel, even though florals weren’t the artist’s primary focus. After completing an installation, follow up by offering discounts to individual staff members who saw your work, as this often leads to additional residential sales.

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Asked by a photographer seeking large commercial projects · Answered by Derek Emge and Patrick Shanahan · art-marketing-podcast · 2024-09-06