I'm worried about always being "on sale" during holidays. Won't that make me seem like a discount artist?

You don’t have to discount during holidays to take advantage of them. Whether you’re offering a sale or simply running a promotion that reminds people you exist and have art available, the key benefit is that you have the wind at your back — buyers are already in a purchasing mindset. The holiday creates natural momentum and attention. You can promote without discounting by simply letting your audience know about your work during these high-traffic buying periods. The important thing is to be present and marketing when people are actively looking to buy, not to sit out these opportunities because you’re afraid of seeming too sales-focused.

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Asked by an artist concerned about appearing too commercial · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10