Why should I care which media type a customer chooses?

Different media types have dramatically different price points and profit margins. Metal and acrylic command roughly 50% higher prices than canvas for the same image, with better profit margins. When you’ve already sold the customer on your art, the media type they choose directly impacts your revenue and profit from that sale. If someone buys a metal print instead of canvas, you earn significantly more for the same selling effort. That’s why you should understand your offerings and be able to present higher-value options confidently.

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Asked by synthesized-from-teaching · Answered by Nick · art-marketing-podcast · 2020-09-02