What is the most important foundational principle for pricing my art?

The most important principle is that your work must sell and go out into the world. As Picasso said, “Pricing is just a number. It can go up or down, but the work must sell.” You should never forget that there must be an actual transaction—someone willing to part with their hard-earned dollars for your work. This must remain your mantra no matter where you are in your artistic journey. Price is flexible, but making sales is non-negotiable.

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Asked by an artist seeking pricing guidance · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-06