What are the biggest art selling days of the year I should be marketing around?

The biggest art selling days include Black Friday, Cyber Monday, Mother’s Day, Father’s Day, Valentine’s Day, July 4th, and the entire holiday season from October through December. You need to be actively marketing around every single one of these days - don’t miss any of them. The typical strategy requires about two weeks of marketing lead-up to each major day, not just lobbing out a single email or social post the day of. You need to warm people up, expose your products, and run sustained campaigns the way big and small brands do. Missing these days means missing the times when the vast majority of demand for art is being pulled from the market.

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Asked by an artist planning marketing campaigns · Answered by Nick Friend · art-marketing-podcast · 2025-06-19