Should I list prices on my website or use 'contact for pricing'?

You must list prices visibly on your website. Research shows artworks with visible prices are two to six times more likely to sell than those with hidden prices. Ninety percent of new art buyers say price transparency is a key consideration when buying online, and 81% of high-net-worth collectors say it’s important or essential to have prices posted. The older generation (60+) might tolerate ‘price on request,’ but collectors under 50 expect transparent pricing—43% of online art buyers name lack of visible price as the top barrier to buying. When you hide prices, you signal confusion and mystery instead of professionalism. A visible price isn’t just about money—it’s a signal that you’re running a real business and that visitors are welcome to buy.

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Asked by artists questioning whether to show prices · Answered by Patrick (inferred from first-person narrative) · art-marketing-podcast · 2026-05-20