Are the email addresses I collect at shows really more valuable than ones I get online?

Yes, absolutely. Leads captured in face-to-face experiences at shows are more valuable than ones captured digitally. While both are important, the in-person ones are the cream of the crop—they’re the best leads you can get. This is because of the relationship you’ve formed in person, the conversation and connection made. As a result of that relationship, these leads will represent more dollars in revenue per year to your bottom line than digitally-captured leads. Not everybody is ready to buy wall art right now, no matter how good you are or how sweet the deal is. So your job is to capture as many leads as possible at shows so you can market to those folks for years to come.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-07-28