What if customers who bought at full price get upset when they see discounts later?

This concern is overblown. The truth is that most people don’t pay close attention to every marketing message you send. Email open rates are typically 20-30%, and social media organic reach is under 4% without paid promotion. Different people see different messages at different times. In two decades of working with artists, there are virtually no documented cases of customers getting genuinely upset about later discounts. People understand sales cycles, and they’re focused on their own lives, not scrutinizing your pricing history. If it does come up, you can explain that you run periodic promotions, just like most businesses do.

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Asked by an artist worried about customer reactions · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-03