What's the easiest type of customer or attention to get for my art business?

The easiest attention to get and the easiest customer to acquire is the one you already have. Start with the attention you currently possess—your existing contacts, email list, customer list, friends, family, neighbors, and everyone you know who likes you. People who already know you and have interacted with you before are far easier to convert than cold audiences. This is why organizing and activating your existing network should be your first priority before trying to reach completely new audiences. They already have a relationship with you, so they’re warm leads rather than cold prospects.

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Asked by an artist looking for the easiest marketing wins · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-23