Should I research and connect with every customer who buys my art?

Consider looking into who your buyers are, especially early on. You never know when a customer might be someone who can change your career—a gallery owner, a licensing partner, a collector with connections. A simple search can reveal opportunities you’d otherwise miss. If someone seems notable, consider hand-delivering their order or reaching out personally. These connections can lead to collaborations, referrals, or opportunities you never expected. It’s about being proactive and recognizing that every sale might be more than just a transaction.

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Asked by an artist who built connections through sales · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20